The Deplar Effect is the second NFT releasing on September 9th from The New Mastersounds
Color Red, following the
Watchu Want NFT released back on June 13th. The Deplar Effect NFT is not only the companion to the new album,
the NFT itself functions as the album, housing and playing the music, and giving fans access
to an unprecedented experience, never before seen from the band and two exclusive bonus tracks
unavailable anywhere else in the United States.
There will be two NFTs to choose from, Silver and Gold. While you’ll be able to purchase
them with a credit card, each will be priced in ETH, the native token of Ethereum, to the equivalent of $75 and $150 respectively. If you’d
like a bit more info on how this works, click
Upon purchasing The Deplar Effect NFT, and connecting their wallet
to their Lively account, fans will be able to claim the following via your Lively account
A pre-order copy of The Deplar Effect double album vinyl in limited edition colored 180g
Ice Blue with gatefold.
Access to stream and download The Deplar Effect a week before it’s available anywhere
Two exclusive bonus tracks not available in any domestic US release
Access to our exclusive live streamed listening party attended by members of the band
For the lucky 25 fans that purchase Gold, a private virtual meet and greet and signed
vinyl insert will be available
Want a bit more information on how you’ll get everything, click here.
Heard some things about NFTs that don’t feel right or just a bit confused why we’re doing
it this way? That’s totally understandable, we weren’t sure either, but we’ve put a ton of
research and thought into this and feel like it’s the right thing for us and you. The main
reason is that we value you as fans, but we’ll get to that in a moment.
Right out the gate, we know you may have heard that NFTs aren’t great for the environment.
Ethereum, as of this month, has optimized its network to be 99.9% more efficient, effectively eliminating its impact on the environment.
Back to the bigger reason though. We value you as fans, no literally we think you bring
immense value and without you, we couldn’t do what we do. It’s about time you started
sharing in that value. Utilizing NFTs you can take ownership in the value you bring.
Purchase an NFT and decide you don’t want it any longer? You can sell it for any amount of
money you chose on secondary markets and when you do we’ll receive a small portion of that
sale that we’ll put right back into creating amazing experiences for you. The thing is
though, you’ll really want to hold onto this NFT.
While you’ll be able to receive everything we listed above including the vinyl, access to
music, listening parties and more, we plan to do a lot more of this kind of thing in the
future and anyone still holding this NFT will get things we haven’t even announced yet and
partnering with our friends at Lively makes it easy for you never to miss anything by
checking out your account.
Still not feeling it or just want a deeper dive on what the heck an NFT is anyway? Check
out the following section for a deeper dive.
NFT stands for Non Fungible Token, but what does fungible even mean, and for that matter
why is that important? So glad you asked.
Fungible means the ability to replace or be replaced by an identical item. For example,
money is fungible. If you have one dollar and someone else has a dollar, you can trade
dollars and still each have the exact same value. It doesn’t matter if one dollar has a
stain on it or the other dollar is slightly older, they both have the exact same buying
power which is of course, one dollar.
What about things that are not fungible? This is most things, but for example, houses
aren’t fungible. This means that it isn’t possible for them to be replaced by an identical
item because no two houses are the same. Even if two houses had the exact same structure,
on the exact same size lot, and were built at the exact same time, the two owners of those
two houses could not trade houses and have the exact same value. Each might have
sentimental value to the house they owned, or one owner didn’t keep up with the wear and
tear of their house. Perhaps one house’s neighbor is worse than the other, or one house’s
neighborhood is more desirable? So why is all of this important?
The Watchu Want NFT was the first NFT from The New Mastersounds
Color Red. The Watchu Want NFT gave fans access to the exclusive early release of Watchu Want, the
first single off the upcoming album, The Deplar Effect.
Fans claimed a free NFT of the single and received exclusive access to the band’s
performance in Menorca streaming on Lively at 8p ET on 6/23. They were also able to participate in a live Q&A with band members during